Jesse-Leigh Elford is a South African photographer who is producing some of the best pictures ever taken in the fashion industry at the moment. His work is of an international standard and seems to be perfectly calculated getting the perfect shots. Bold, strong and confident are words that come to mind when viewing his subject matter. There seems to be a perfect union of ‘production and photography’ which he is renowned for which is rather rare considering that he once confessed that this duality a flaw. This photographer is truly inspiring and makes fashion come to life and appear fun, we love the shoot he did with fashion editor of Cosmopolitan magazine, Bev Nates which featured most of our clothing. Currently he is with the creative agency Infidels ( for bookings and also has his own site. (