A-LIST NEW CAMPAIGN

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The latest A-LIST campaign goes into a complete new direction. There were no celebrities featured. There was no model. There was no make up artist. There was no hair stylist. There was just a regular girl!

The girl next door…

Her name is Weigela and she loves food, she is a healthy girl, a girl that really wants to be a chef one day. She is comfortable in her own skin. She is confident. She loves life. She is the star of our new campaign. An inspiration to girls all around the world.

The new campaign explores LOVE… That four letter word that has so much power over each of us. Something we share regardless of race, gender, politics, religion, the list goes on!

LOVE is the only thing that can save you… LOVE is the only thing that can save me… LOVE is the only thing that can save the world…

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